Guilty Queen Bake Shop

Client: Guilty Queen, Guilty Pleasure Bake Truck, is an irreverant bakery food truck with a focus on indulgent desserts and sweets.

Problem: The client wanted to optimize their branding to attract a Gen Z audience.

Solution: Playful design and packaging to encourage social media sharing and brand visibilty.

Deliverables: Brand Identity: Logo, Mascot, Print & Mobile Menu, Takeout Boxes, Takeout Cup, Employee Uniform, and Stickers.