Case Study: Branding

Halley's Mountain Inn

Client: Halley’s Mountain Inn is a luxury inn located in Black Mountain, NC.

Problem: The client needed a brand refresh to reflect their grand reopening as a luxury boutique inn.The historic inn has Craftsman architechural details and the client wanted that aspect to be incorporated into the logo.

Solution: To convey the luxury feeling of the “new Halley’s Mountain Inn,” without losing the coziness of the mountain inn, a paired down, calming color scheme of warm blues was chosen. Additionally, a rustic, yet sophisticated typeface was chosen.

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The Process

The design process started with research to familarize myself with the target audience and the brand vision that the client would like to achieve.

Then I began pulling the beginning brand elements together, such as the typography and color palette.

The logo began with a series of sketched thumbnails and digital roughs. After the logo, I was able to create the other deliverables.

The Details

Target Audience: Couples in their 20s to 60s seeking a luxury getaway to celebrate an event or to treat themselves. The outdoorsy type or the cozy up by the fire type can enjoy the amenities that the inn offers.

Deliverables: Brand Identity: logo, door signs, room key & keyholder, coasters

Overall, I enjoyed working with the brief and crafting a cohesive brand identity that speaks to the new direction that Halley's Mountain Inn is moving in.

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